Chai Kings at IPL 2023: Fueling Fans and Spreading Chai Happiness!

We are thrilled to share with you our incredible journey as we participated in IPL 2023, one of the most prestigious cricket events in India. With our 50+ outlets spread across Chennai, Hyderabad, Coimbatore, and Bengaluru, we took this opportunity to bring our signature flavors and hospitality to the Chepauk Stadium. Join us as we recount the excitement, hard work, and success of our venture at the IPL.

Catering to the Cricket Enthusiasts:

With a burning passion for both chai and cricket, we decided to set up 17 stalls strategically placed around the Chepauk Stadium for seven league matches and two playoffs. The adrenaline was running high as our dedicated team of nearly 100 staff members worked tirelessly round the clock to ensure that every fan and spectator had access to our delectable food and beverages.

A Taste to Remember:

Our stalls were stocked with an array of mouthwatering snacks and refreshing beverages. Cricket fans were treated to delicious samosas and puffs priced at an affordable Rs 50. And to quench their thirst, we offered aromatic tea and coffee for Rs 50, while cold beverages ranged from Rs 100 to Rs 150. Our menu was designed to cater to the diverse tastes of the crowd, ensuring that everyone found something they loved.

The Chai Kings Experience:

The response we received from the IPL audience was overwhelming. While some matches saw minor wastage, most of our stock was sold out in no time, testament to the immense love for our brand and products. We are incredibly grateful for the opportunity to provide our fans with the delightful experience they have come to expect from Chai Kings. The joy on their faces as they savored our offerings was truly priceless.

Beyond Revenue: Boosting Brand Recall and Awareness:

Participating in IPL 2023 not only brought in substantial revenue and profits but also played a crucial role in enhancing our brand recall and awareness. As fans engaged with our brand through the stalls and hawkers, they had the opportunity to experience the essence of Chai Kings firsthand. This exposure left a lasting impression on their minds and hearts, ensuring that Chai Kings remains their go-to destination for exceptional chai and delightful snacks.

Looking Ahead:

The IPL 2023 experience has invigorated our team and reinforced our commitment to delivering the finest quality chai and food to our customers. We are immensely proud of our staff for their tireless efforts, ensuring smooth operations and excellent customer service throughout the event. The success we achieved at IPL has inspired us to explore further avenues to bring Chai Kings closer to our beloved customers.

Join the Chai Kings Community:

We invite all chai enthusiasts and cricket lovers to be a part of our ever-growing Chai Kings community. Visit any of our outlets across Chennai, Hyderabad, Coimbatore, and Bengaluru to experience the magic of our aromatic teas, delicious snacks, and warm hospitality. Follow us on social media to stay updated on our latest offerings, events, and promotions. Together, let’s celebrate the love for chai and create countless memories at Chai Kings!

Participating in IPL 2023 was a remarkable journey for Chai Kings. With our dedicated staff and delectable offerings, we had the privilege of serving cricket enthusiasts and fueling their passion throughout the matches. We are grateful for the love and support we received from the IPL audience, and we remain committed to providing the best chai experience to our cherished customers. Cheers to chai, cricket, and the unwavering spirit of Chai Kings!