when-cinema-meets-chai-chai-kings-co-branding-journey-with-tamil-films
- Chai Kings
- June 14, 2021
- Chai Kings
- June 14, 2021
At Chai Kings, we’ve always believed that chai is more than just a beverage — it’s a culture, a connection, and a conversation starter. And what better way to celebrate that spirit than by partnering with another beloved part of South Indian culture: cinema.
Since 2022, Chai Kings has proudly collaborated with some of the most exciting Tamil film releases through creative co-branding campaigns — bringing the worlds of cinema and chai together, one cup at a time.
Movie Promotions on Our Chai Flasks
As part of our unique flask branding initiative, we featured a curated lineup of Tamil films on our takeaway and delivery flasks — designed with eye-catching visuals, catchy taglines, and film branding that sparked curiosity and conversations.
Here are the films we partnered with:
- Kingston
- Lover
- Mr. Housekeeping
- Natchathiram Nagargiradhu
- Nessipaya
- Param Purul
- Rathnam
- Veetla Vishesham
Whether you ordered online or picked up a chai from your nearby Chai Kings outlet, these special-edition flasks made every sip feel like part of a cinematic moment.
The flasks weren’t just functional — they were conversation pieces, proudly displayed at our stores and served with every takeaway and delivery order. They helped take the buzz of upcoming films directly to our diverse customer base across Chennai.
A Wedding Invite from the Big Screen
One campaign that truly stood out was our collaboration with Veetla Vishesham. In a first-of-its-kind activation, the film’s production team shared printed wedding invitation cards, which we handed out to walk-in customers at select Chai Kings stores — adding a charming, interactive layer to the campaign and making customers feel personally invited to the story.
This initiative not only generated buzz around the film but also brought a smile to our customers’ faces — reinforcing our mission to create memorable experiences with every cup.
Why It Works?
Cinema and chai are two things that connect deeply with people. By bringing them together through everyday touchpoints like delivery and takeout, we helped create recall and build excitement for films in a way that’s organic, widespread, and impactful.
For filmmakers and production houses, it’s a smart, cost-effective way to reach thousands of daily consumers. For our customers, it’s a refreshing twist to their chai ritual.
Looking Ahead
This is just the beginning. As storytelling evolves, so will the ways we partner and promote. At Chai Kings, we’re committed to exploring innovative brand integrations that are fun, relevant, and deeply rooted in local culture.
Email: [info@chaikings.com]
WhatsApp: +91 7200 920 920
