why chai kings operates only on a coco model
- Chai Kings
- June 14, 2021
- Chai Kings
- June 14, 2021
Quality. Consistency. Integrity. That’s Our Brew.
From the moment we brewed our first cup, Chai Kings has been on a mission — to serve high-quality, affordable chaiacross South India, without ever compromising on taste, service, or standards.
As we’ve grown into one of the region’s fastest-growing tea chains, we’ve also been blessed with incredible support from customers and overwhelming interest from aspiring partners who’ve reached out asking about franchise opportunities.
So today, we want to talk about something important:
Chai Kings does not offer franchises. We operate 100% through the COCO model
—Company Owned, Company Operated.
And here’s why that matters.
What is COCO?
COCO stands for Company Owned, Company Operated. It means every Chai Kings outlet is fully owned and run by us — with no external partners or franchisees involved.
This model allows us to maintain complete control over quality, experience, operations, and brand integrity.
Why We Choose the COCO Model?
1. Uncompromised Quality & Guest Experience
From the warm interiors of our stores to the flavour of our signature ginger chai, everything is a product of careful design, training, and daily operational focus.
We oversee:
- Store setup and ambience
- Staff recruitment and training
- Hygiene and safety standards
- Product consistency
This direct involvement ensures that your experience is consistent, no matter which Chai Kings store you walk into.
2. Stronger, Long-Term Brand Identity
Chai Kings isn’t just a chain — we’re a brand with a purpose. We’re building something meaningful, one store at a time.
By operating under COCO:
- We protect the soul of our brand
- We scale at a sustainable pace
- We earn customer trust, not just sales
In short, we grow with intention, not imitation.
3. Direct Customer Insights = Real Innovation
Our team is hands-on in every outlet, which means we’re constantly learning — what you love, what you don’t, and what’s next.
Because we’re on the ground:
- We innovate quickly with new flavours and formats
- We launch offers and seasonal drinks with real-time feedback
- We test ideas and experiences without third-party dilution
All of this helps us stay ahead — and serve you better.
Please Note: We Don’t Offer Franchises
We want to make this crystal clear:
- We do not sell or authorize franchises
- We have no dealers, agents, or franchise consultants
- Any claim to the contrary is fraudulent
If you’re ever approached by someone offering a Chai Kings franchise or dealership — please treat it as a scam and report it to us immediately.
Email: [support@chaikings.com]
WhatsApp: +91 7200 920 920
Your safety and trust mean everything to us.
Building Our Legacy, One Store at a Time
We understand the COCO model may be slower. It requires more effort, more investment, and more hands-on work. But it’s also what makes every Chai Kings store authentic, reliable, and true to our values.
Every time you walk into a Chai Kings outlet, you’re entering a space we’ve built — not franchised — with love, care, and consistency.
Thank you for being part of our journey.
Here’s to many more cups of chai, brewed the right way.
– Team Chai Kings
Quality without compromise. Always.
