Some partnerships don't end with one campaign — they grow. Building on the success of our first Apollo ProHealth collaboration, Chai Kings and Apollo Hospitals have returned with a brand-new flask design, a new film, and a new duo fronting the message: playback singer-composer Anirudh Ravichander alongside acclaimed filmmaker Gautam Vasudev Menon.

"Tea daily. Health check yearly?" — the new Apollo ProHealth flask asks the one question most of us keep postponing.

The result is a flask branding Chennai campaign that's impossible to miss: a redesigned 300ml and 500ml takeaway flask, now travelling across offices, homes, and events in the hands of thousands of chai lovers every single day.

Watch the New Campaign Films

Anirudh Ravichander and Gautam Vasudev Menon bring the #NoTrendTraps message to life — because skipping your yearly health check is one trend nobody should follow.

More from the campaign — another look at the message behind the new flask:

What's New on the Flask

Why Flask Branding Chennai Campaigns Work

A flask isn't a thirty-second ad — it's a companion for the whole day. It sits on a desk through back-to-back meetings, travels to client visits, gets carried into homes, and gets noticed by everyone who reaches for a refill. That's what makes a flask branding Chennai campaign such an effective, hyperlocal medium for a message as important as preventive healthcare.

This Campaign, By the Numbers

Round two of the Apollo ProHealth x Chai Kings partnership is also the biggest print run yet — over 90,000 flasks moving through Chennai outlets across a 30–45 day campaign window.

On average, every 300ml flask travels with 3 refill cups and every 500ml flask with 5 — so the 60,000 300ml flasks alone account for a minimum of 180,000 impressions, and the 30,000 500ml flasks add another 150,000, for 330,000+ minimum brand impressions over the course of the campaign.

Why Preventive Health Matters

Lifestyle-driven conditions — heart disease, diabetes, cancer, and chronic respiratory illness — now account for the vast majority of deaths in India, and a large share of that burden is preventable through early detection alone. What makes this even more urgent is that these conditions are increasingly showing up in people in their most productive working years, not just later in life.

There's also a practical incentive to act early: under Section 80D of the Income Tax Act, preventive health check-up expenses are eligible for a tax deduction — up to ₹5,000 for yourself and your family, and up to ₹7,000 if the check-up is for a parent aged 60 or above.

Apollo ProHealth builds on this idea with a personalised risk assessment model, combining diagnostics, physician evaluation, and AI-assisted risk scoring — an approach shaped by decades of preventive-care data and Apollo's own history, tracing back to the Master Health Check concept pioneered by Dr. Prathap C Reddy in the 1970s. You can read more about the programme on Apollo Hospitals' Preventive Health page.

About Apollo ProHealth

Apollo ProHealth is Apollo Hospitals' comprehensive preventive healthcare programme — built around expert-led health assessments, advanced diagnostics, and personalised recommendations that help people stay ahead of their health instead of reacting to it.

Packaging That Delivers More Than Chai

Unlike a digital ad that disappears with a swipe, a branded flask stays in the customer's hand for hours. It moves through office meetings, sits on conference tables, travels to events, and gets seen by multiple people before the day is done — creating far more repeat impressions than most conventional media.

Why Brands Choose Chai Kings

Since 2016, Chai Kings has grown into one of South India's most loved chai brands, with strong daily footfall across Chennai, Hyderabad, and Coimbatore. That everyday volume is exactly what makes flask branding, cup branding, and in-store activations such an effective, hyperlocal advertising channel — reaching real people, at a calm moment, every single day.

Interested in featuring your brand on a Chai Kings flask? Explore Brand Collaboration →

Frequently Asked Questions